The Ray Kroc Story
In 1954, at the age of 52, Ray Kroc invested his life savings to become the exclusive distributor of a milk shake maker called the Multimixer. He discovered the McDonald's hamburger stand in California, owned by Dick & Mac McDonald, was running eight Multimixers at a time, so he packed up and headed west to investigate.
Ray Kroc had never seen so many people served so quickly, and was impressed with the way the limited menu allowed a focus on quality at every step. Inspired, he pitched the idea of opening several restaurants to the McDonald brothers, convinced he could sell eight of his Multimixers to each and every one. When they asked who would open them, Kroc said, "What about me?"
Consistency, Quality and Success
Ray Kroc opened the Des Plaines, Illinois restaurant in 1955, and with the first Golden Arches, launched a legendary brand. He saw the value of a restaurant system that could be famous for offering consistently prepared, quality food that tasted the same in every location, every time. In 1958, McDonalds sold its 100 millionth burger.
By 1965, with 700 restaurants, McDonalds went public with the companys first offering on the stock exchange. Ray Kroc didnt do it alone. He believed, In business for yourself, but not by yourself. To achieve his vision, he chose a unique path to persuade franchisees and suppliers to join him in working for themselves, together with McDonald's. As a result, in 1967, the first McDonalds restaurant outside the U.S. opened its doors in Richmond, British Columbia.
Today, 2.5 million guests visit our restaurants across Canada every day. With its Canadian franchisees, McDonalds Restaurants of Canada Limited owns and operates more than 1,400 restaurants and employs more than 90,000 Canadians coast-to-coast.
Approximately 85% of McDonalds Canadian restaurants are locally owned and operated by independent entrepreneurs in communities from coast to coast.